Mark Barilla
Creative Director

CNN Politics

Crafting a new look and feel for CNN political coverage.

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A complete visual repositioning

A complete visual repositioning

The refresh of CNN Politics included a responsive site redesign, updated approach to illustrations and data visualizations, and new franchises and brands.

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Designed for clarity and trustworthiness

Designed for clarity and trustworthiness

Every aspect of the brand refresh emphasizes clarity, credibility and trustworthiness. Landing pages have clear editorial hierarchy, articles are visually concise and illustrations translate across platforms.

Impactful illustration

Impactful illustration

I directed a team of talented illustrators to redefine CNN’s approach to graphic illustration. The streamlined visual language includes a reduced palette and intentional use of texture and photography.

Defining a family of brands

Defining a family of brands

As part of the politics relaunch, I defined brands for a complete family of franchises, newsletters and podcasts. A reduced selection of typefaces and minimal color palette helps unite logos across the CNN Politics portfolio.

A visual language built for data graphics

A visual language built for data graphics

The simplicity of the visual language extends effortlessly to data visualizations and graphics. I led the design team to continually iterate and simplify CNN’s graphics approach.