A complete visual repositioning
The refresh of CNN Politics included a responsive site redesign, updated approach to illustrations and data visualizations, and new franchises and brands.
Designed for clarity and trustworthiness
Every aspect of the brand refresh emphasizes clarity, credibility and trustworthiness. Landing pages have clear editorial hierarchy, articles are visually concise and illustrations translate across platforms.
I directed a team of talented illustrators to redefine CNN’s approach to graphic illustration. The streamlined visual language includes a reduced palette and intentional use of texture and photography.
Defining a family of brands
As part of the politics relaunch, I defined brands for a complete family of franchises, newsletters and podcasts. A reduced selection of typefaces and minimal color palette helps unite logos across the CNN Politics portfolio.
A visual language built for data graphics
The simplicity of the visual language extends effortlessly to data visualizations and graphics. I led the design team to continually iterate and simplify CNN’s graphics approach.