Mark Barilla
Interaction Design and Creative Direction

Résumé

Resume

CNN Digital

2011 - present

Creative Director 
Define strategy, UX and design for CNN.com, the nation’s number one digital news source • Launch revenue and engagement-driving experiences on multiple platforms • Oversee team of product and editorial designers to deliver exceptional digital storytelling experiences and editorial graphics • Serve as subject matter expert on design and user experience on multiple cross-functional delivery teams • Establish a strong, user-centric approach to design and product strategy across the organization

Senior Designer 
Spearheaded responsive redesign of CNN.com, improving visual style, editorial flexibility and driving increased revenue opportunities • Instituted an adaptable layout toolkit that is used daily to program all aspects of the site • Established editorial programming guidelines and CMS best practices used by all CNN Digital staff • Coordinated iterative refresh of CNN.com homepage with phased improvements, new modules, layouts and styles

Designer 
Designed multiple show blogs, special content microsites, in-house ads and presentations • Managed, designed and produced printed book recapping CNN Digital’s 2011 year in review


Home Depot

2011

Front end developer 
Collaborated with front-end developers to accomplish goals related to checkout and payment process of major e-commerce website


Burdette Ketchum

2009-2011

Interactive Designer

Led web design and front-end development to provide solutions from concept to production for websites, emails, banner ads and Flash animations • Concepted and developed online user interfaces to promote user engagement and achieve business goals • Collaborated with creative team and assisted in art direction to produce advertisements, logos, print collateral and presentations


Pippin Design

2009-2011